Bisnode Interact’s core business is to help clients with a database-driven one-to-one marketing approach to manage and optimize their customer acquisition, conversion and retention activities.
No more gaps
Bisnode Interact integrates all of your data silos and ensures there are no more gaps between the data capital of different departments. We build, host and manage all of your customer-related data into one accessible information centre.
To convert these fragmented pieces into one single customer view is the very basis of Customer Relationship Management (CRM). When automated updating and data quality processes back such a solid foundation, your customer information becomes a true asset. Even the best performing Marketing Intelligence Centre ultimately depends on qualitative data (meaning the data is constantly normalized, validated, structured and updated) to be able to serve you as a flexible working model, aimed at facilitating your marketing efforts and purpose.
Revision of your campaign efficiency
Bisnode Interact is a service partner dedicated to ensuring day-to-day support to your marketers and campaigns. Our Account Managers help your marketers to maximize their campaign management.
Bisnode Interact provides specific Campaign Management & reporting services, which ensure the efficiency, interactivity and measurable return of each campaign. These services cover both offline and online campaign management, one-shot and ongoing campaigns that can be automated and/or event triggered. This ongoing support to your local marketing team - in permanent liason with the Marketing Intelligence Center - facilitates a high-performing rollout of marketing programs across your markets.
Business intelligence beyond customer insight
Bisnode Interact has both the ambition and potential to become your sparring partner and business intelligence advisor in your broader strategic vision. From our expertise and operational experiences – in several industries – we have developed those analytical capabilities that envision customer potential as a true company asset. We convert your customer information into business intelligence; an asset for innovation, for secured market shares, for a competitive advantage.
We provide customer insight, which can be translated into smart business decisions and workable marketing strategies. We offer recommendations, consultancy and several analytical services, such as data segmentation, clustering, decision tree analysis, market basket analysis, predictive modelling, KPI reporting, churn analysis & prediction, etc.
Bisnode Interact offers its clients a step-by-step approach.
We align with companies' need for smart investment, quick wins and a performing solution that is built to evolve according to encouraging, proven results.