Efficient Database Management at the service of Procter&Gamble
Consumer Relationship Marketing Strategy in Europe
Procter & Gamble, being a leading FMCG innovator, is a true benchmark for many marketers ... like you!
In this short introduction, Wouter Coox shares the issues and challenges Procter & Gamble was - and is - facing in the rapidly evolving media and marketing landscape, requiring an ever intensified effort to maintain a rewarding direct customer dialogue.
Peter Trap adds the key shortages and needs that Bisnode Interact frequently hears from marketing teams at both prospect and client sides.
You might well recognize your own (internal) business situation in this interview!