Digital Solutions

Create valuable consumer dialogues through digital customisation.

Your consumer is already into online channels, and therefore your budget should be too. This growing importance of online in your media mix means that you need a different strategy from your traditional one to efficiently reach your consumer in a relevant way.

The goal is to go from anonymous website visitors to identified and qualified individuals. To go from just e-mail addresses to qualified consumers or prospects. Because the better you know your consumers, the better you can face the challenges online is bringing you: low and decreasing open rates for e-mails, few website visitors that keep coming back, a strong competition, limited business metrics…

Once you can identify your online consumers, follow them online, integrate your knowledge in your marketing platform and maximise your consumer intelligence, you can really interact with your consumers. With the power of digital customisation you can start to develop unique and relevant consumer dialogues.

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Bisnode Interact’s 30 year experience in Data Quality, Intelligence and Management has proven to be a valuable asset in the digital field as well. We are proud to share a series of success cases that all excell in innovation. But they also deliver concrete results: higher opening rates and click through rates, more site page views, a higher frequency and a lower bounce rate. Now you can benefit from that expertise.

A summary of our interactive offering:

Email & Website

  • Digital customisation
  • Optimisation
  • Multivariate testing
  • Event triggered marketing
  • Consumer intelligence
  • E-mail or website personalisation
  • Web Analytics
  • Integration on- & offline
  • Consumer centric segmentation
  • Testing strategy
  • Data capture strategy
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Digital solutions